How to Choose the Right File Format? A custom-designed logo for your business is a great step toward building your brand identity. Now that your logo is finalized, your designer should provide you your logo in a variety of formats so that you will be able to use your logo anywhere....
Does Your Logo Design Tell a Strong Story? Logo-a-Go-Go is our fun Friday social media content campaign. Evelyn got the idea for the name because she loves playful alliterations and she’s a fan of Chuck Brown, “the Godfather of Go-Go” who is a local legend in our home city of Washington, D.C. (Go-go originated in the ’70s and is char...
Why A Good Logo Is Important? Let’s get a few things straight: your logo and your website is not your brand. Your brand is a culmination of the experience, perception and reputation that people have of your services. Branding is the actions taken to build your brand (strategy). And a brand identity is the tangible expression o...